Using an “edutainment” model, ColdHubs educates smallholder farmers, retailers and wholesalers on postharvest handling, packaging, cooling, shipping and storage of fresh fruits and vegetables before the opening of Hubs for business in any market or farm cluster. Our edutainment model also known as “the outreach” is a day of dancing to local music, food spoilage demonstration, riddles and jokes, answer and win prizes and finally a short lecture series. Our edutainment model has proven very popular among market women, based on feedback received.
