Hub Spotlight: ColdHubs Ojatuntu Market, Ile-Ife Osun State Nigeria

Oja Tuntun Market Ile-ife is one of the most popular food markets in Osun State, Southwest region Nigeria. The Market is located along the road by Lagere for easy connection to customers who come from different villages in Osun to purchase commodities.

Operating on a daily basis, the market hosts over 500 vendors engaged in the trade of fruits and vegetables. Distinguished by its emphasis on locally sourced produce, Oja Tuntun Market contrasts with other markets where goods are typically imported from Northern states. Here, farmers directly transport their freshly harvested crops to the market, aiming to offer their yields at competitive prices, thereby increasing the profitability of the retail traders

Prior to the advent of ColdHubs innovation within the market precinct, traders relied on traditional storage methods, often resorting to rudimentary plastic coverings primarily for security purposes rather than extending the shelf life of these crops.

In November 2023, a farmer shared a remarkable account of experiencing a 70 percent surge in profits subsequent to leveraging the ColdHubs facilities. According to him, sometimes he sold off his produce at “Give Away Prices” to avoid spoilage in produce.

The ColdHubs Installation at Oja Tuntun Markets boasts a substantial capacity, capable of accommodating over 200 crates of vegetables daily. However, adherence to full storage capacity remains variable with farmers still acclimatizing to the transformative impact of the facility on their business operations.

Aligned with ColdHubs' commitment to fostering gender inclusivity and advancing sustainable development goals, the management of all ColdHubs is entrusted to female operators. At the helm of the Ile-Ife ColdHubs facility stands Omoyemiju Abosede, a woman in her late thirties, exemplifying the embodiment of this ethos. Contact +2349070018174